Co-Creating Telecom Success: Mastering Services, Markets & Partnerships: Harnessing Market Logic, Customer Involvement, and Strategic Partnerships Kindle Edition

Description

In today’s fast-evolving telecom industry, success is no longer just about providing services—it’s about co-creating value with customers, partners, and suppliers. Co-Creating Telecom Success delves into the strategic transformation of service management in the telecom sector, examining how companies can shift from a traditional product-centric approach to a service-dominant logic. Through real-world case studies, this book explores: How telecom operators select and collaborate with partners and suppliers to maximize efficiency and innovation. The crucial role of customer involvement in co-creating services that enhance satisfaction and loyalty. Market logic evolution and the impact of strategic partnerships on telecom competitiveness. The growing significance of outsourcing and service-level agreements in telecom service management. Drawing from extensive research and industry insights, this book provides telecom professionals, business strategists, and researchers with a comprehensive framework to navigate the complexities of service management in an era of rapid digital transformation. Whether you’re an industry leader or an emerging innovator, Co-Creating Telecom Success offers actionable strategies to drive excellence, optimize partnerships, and sustain competitive advantage in the telecom marketplace.